Executive Coach · London
I help executives and founders achieve the ambition they've spent years building towards — without losing themselves in the process.
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Executive Coach · London
I help executives and founders achieve the ambition they've spent years building towards — without losing themselves in the process.
Leadership development programmes are important, but they rarely address why high-achievers still feel hollow at the top. That's where I come in — I work with executives and founders on the identity underneath the achievement, so they lead with genuine authority and build organisations people actually want to follow.
Most people approach high-performance leadership through frameworks, habits, and executive presence. I approach it through the lens of identity and self-deception — so clients leave feeling genuinely seen, and understanding that the highest-performing version of themselves has always been the honest one.
When you have the courage to close the gap between your achieved self and your real self, you'll lead with a clarity and conviction that no amount of coaching or training can manufacture.
Book a conversationThe highest-performing version of yourself has always been the honest one. Here's what that looks like in practice.
Alex is a high-calibre coach who works at senior executive level and with professional athletes, and I've experienced that quality first-hand. Alex has a strong ability to surface underlying beliefs and patterns and reflect them back in a clear, grounded, and practical way. His coaching and conversation is forward-looking — focused on what's possible now and what actually moves the needle, rather than getting stuck in the past. Alex also knows when to slow things down. He creates space to recognise progress, sit with realisations, and acknowledge positives. Even things I've found difficult, we've been able to reframe as clear strengths, shifting how I relate to them and my work more broadly. I'd recommend Alex to anyone looking for thoughtful, grounded coaching that leads to real movement.
Working with Alex Mackenzie during my transition from Olympic sport into the corporate world has been an incredibly valuable experience. His coaching helped me refine my "why" — not just in terms of career direction but also in how I approach my daily interactions. He enabled me to understand what made my time in elite sport so fulfilling and, crucially, how to map those same drivers into a new professional path. Alex's coaching style is simple yet highly effective. He fostered positive accountability through regular check-ins and created space for me to think and speak freely. His ability to listen, ask the right probing questions, and guide me toward my own solutions was particularly empowering. I'd highly recommend Alex to anyone navigating career transitions or looking to gain greater clarity in their professional journey.
Alex is a helpful guide who asks the right questions, helping me to understand my biggest opportunities and take advantage of them. Working with Alex has helped me be more effective in changing unhelpful patterns and improving my effectiveness. I am more effective professionally because he helps me identify these opportunities and get to the root cause of the blockers that stand between me and progress. I trust Alex not just because he asks the right questions, but because his executive experience means I can trust him to understand the context of my professional questions and help me approach them effectively.
I started working with Alex during a period of uncertainty after competing at the Olympic Games. I wasn't sure how to approach the next steps in my career, navigate the unknown, or create my own path after years of working towards a single goal. Alex was an invaluable guide during this transition. He helped me focus on the areas I was most passionate about exploring, providing practical tools to embrace uncertainty, leverage my network, and use conversations to create new opportunities. What stood out most was Alex's personable approach — he never pushed an agenda but instead offered thoughtful guidance, accountability, and insights from his own experience. Each session left me energized, motivated, and equipped with a clear sense of purpose and actionable steps.
One of the standout aspects of Alex's coaching was his focus on building better relationships within my team and with senior leadership. We worked on techniques to own problem definitions and validate them by collaborating with others, which significantly enhanced my ability to influence positively and get "in the driving seat." His guidance on refining my communication skills, especially in building compelling arguments and listening more effectively, has been invaluable. Alex's support made me feel less isolated in my role. I genuinely feel a personal change thanks to Alex's coaching. I highly recommend Alex to anyone looking to develop their leadership skills and drive meaningful results.
When I first met Alex, I was at a really low point in my career. After being made redundant the previous year, I found myself in a new role that lacked clarity, changed constantly, and was incredibly demanding. I felt lost and overwhelmed. Alex helped me rediscover my strengths and trust my instincts again, guiding me toward the career path I truly want. He asked the right questions, challenged my thinking to uncover the real issues, and provided actionable advice that helped me take steps forward. Thanks to his guidance, generous knowledge-sharing, and genuine commitment to my personal growth, I now feel confident, hopeful, and excited about my future.